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Choosing the category that best describes your law firm helps Yelp and the user to classify your services. Just like other listings, Yelp for lawyers has main categories for different areas of practice. Since this is a ranking factor that can hurt your SEO efforts, you need to make sure that your Yelp profile (as well as others) has the correct, up-to-date information on your business. Google and your potential clients may experience the same confusion when seeing inconsistent and inaccurate information about your law office. Colleague A gives you a phone number that doesn’t match with the one you got from Colleague B How do you know who gave you the right information? Let’s say that two colleagues recommend you the same sushi restaurant. This is called your business’s NAP, and it’s something that you cannot overlook when creating or optimizing your Yelp profile. But, here is the trick: you need to make sure that your information is not only accurate but also consistent with other listings. Make sure your business information is accurate and consistentĬreating and updating your law firm’s online listing isn’t all that difficult. Once you have access to your profile, use the following tips to optimize your listing as much as possible: 1. To start using Yelp for your law firm, you need to add or claim your law firm’s listing, depending on whether there’s an existing page. However, you want to pay attention to your email account to make sure that you’re not missing potential leads. So, as long as you set up your Yelp law firm profile correctly the first time, you don’t have to worry about it. The advantage is that this platform doesn’t require daily management. Yelp for lawyers is very similar to your Facebook page, Google Business Profile (formerly Google My Business), and any other business directories, in the sense that you can list your business information on their platform.ĭoing this allows you to expose your law firm or your lawyer’s listing to people that are looking for legal services in your area. Additionally, clients can leave reviews and messages to contact the law firm. As a local business directory, these profiles should include the law firm’s area of practice, location, and contact information.

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Yelp for business allows lawyers to create a free profile for their law firm. Additionally, I’ll include some tips that you can use to improve or create your Yelp law firm profile.

Since this may be a new topic for you, in this article, I’ll provide you with all the ups and downs of this platform. So, if you’re still wondering if your law firm needs Yelp, the answer is yes. And to help achieve this goal, you’ll need to improve and create profiles in different directories, such as Yelp for lawyers.Īs you may already know, Yelp is an online platform where small businesses, including law firms and attorneys, can publish their profile and receive reviews from their clients. If your law firm is doing SEO, you probably know that the goal of this strategy is to build your online presence.

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